Custom Business Signs: An Affordable Way to Upgrade Your Brand Image

5 minutes, 15 seconds Read

Do your business signs properly show your brand image? Do they grab people’s attention as they walk or drive by? Custom business signs can be an affordable way to improve your brand visibility. They can help reinforce your branding, make you more noticeable, and better communicate with customers. 

Specially designed signs also tend to look more professional and of higher quality, which helps to promote your business identity in your area. Additionally, tech advances have made customised signs cost-effective options even for small businesses.

Design Tips for Custom Business Signs

An eye-catching and memorable business sign doesn’t happen by accident. Certain design strategies can help your custom signs effectively connect with viewers and convey your branding.

Keep Messaging Simple and Clear

The most important rule is to keep the messaging straightforward and easy to grasp. Signs only have a few seconds to get someone’s attention. Viewers need to quickly understand your key brand, offerings, and identity. Prioritise these vital elements rather than cramming in extra words.

Make Your Sign Noticeable

Consider aspects like size, placement, colours, materials, and lighting that will help draw eyes to your business branding. For example, a lit sign often stands out against the evening sky. Placing signs perpendicular to the street also boosts visibility.

Use Quality Images and Branding

Including custom photographs and logos makes a longer-lasting impression than generic clipart. Prominently displaying your logo brings professional brand recognition. Paying attention to these design components results in effective marketing signs.

Use Contrasting Colours

Pick background shades that contrast against your sign’s lettering and logos. White or light colours typically work best for backgrounds, making black, dark blue, or bold font stand out. Avoid similar toned-on-tone colour combinations. The greater the contrast, the more your sign elements will pop clearly and remain readable during the day or when illuminated at night.

Spotlight Key Elements

Strategically use lighting, frames, coloured shapes, and outlines to draw immediate focus to your most vital sign content. For example, halo-lit sign boxes place an outer glow behind the text to accentuate the message. Circular or rectangular frames can encase a centre logo to spotlight that branding. This helps viewers quickly understand the main takeaway.

Consider Visibility Angles

Keep visibility in mind from both pedestrian sight lines close-up and vehicular lines of sight further away. Position tall pylon signs to grab attention from cars at a distance. Yet, they also utilise window signs, doorway banners, and sidewalk A-frames aimed at nearby foot traffic. Creating multi-angle visibility ensures your signs effectively promote passing traffic and those entering your location.

Benefits of Custom Business Signs

Beyond effective design, commissioned business signage also provides impactful advantages when it comes to promoting brand recognition, improving visibility for customers, and representing your unique identity.

Helps Establish Brand Image

A major plus of custom signage is the ability to intentionally create illuminated signs UK that represent your distinctive brand image and identity. This can go far in making a professional first impression on new patrons.

Serves as a Landmark

Well-placed personalised signs also function as visual landmarks to help customers easily locate your store. Signs with bright colours, unique shapes, and lighting often best highlight a business entrance.

Cost-Effective Advertising

Because modern sign materials like PVC and acrylic can be affordable, small businesses can likely buy stylish, customised signs. For the relatively low first payment, exterior business signs essentially promote your brand 24/7 to everyone passing by your shop. This can offset their upfront costs over months and years.

Reinforce Messaging

Link exterior signage with indoor displays echoing consistent designs, colour schemes, fonts, and phrasing. Unified messaging broadcast across signs, websites, packaging, uniforms and marketing materials improves brand recognition and retention. Repetition cements connections in customers’ minds. Leverage sign real estate to contribute to that streamlined look & voice.

Suit Customer Traffic Flows

Map out common customer access points and routes when designing navigational wayfinding signage. How do vehicles enter parking areas? Where do foot visitors approach entries and doors? 

Place directional arrows, parking guidance, doorway lettering and retail department indicators to best facilitate natural traffic patterns. Signs then pulled double duty, aiding convenient customer flows.

Enjoy Creative Flexibility

Unlike generic signs with set shapes and content limitations, fully customised signage gives businesses complete freedom to manifest branding uniqueness. Make sign boxes any outline, proportion, or dimension wanted. 

Highly personalised design touches like custom fonts, eclectic colour combos, dimensional elements, and photography integration further showcase an authentic brand personality that mass-produced signs couldn’t replicate.

Types of Custom Business Signs

Custom business signs typically fall into two categories: main exterior signs marking your shop from the road or far away and extra signs providing more branding and navigation help when viewers get closer.

Primary Signage

Your main roadside sign would be primary signage. Eye-catching primary sign options include:

  • Monument signs: Ground-mounted signs placed in front of your property
  • Pylon signs: Tall pillar signs with your branding at the top
  • Pole signs: Signs high on telephone-style poles for visibility over landscaping

Primary custom signs maximise visibility from afar. Their bigger size and strategic placement grab the attention of passing vehicles.

Secondary Signage

As patrons approach your shop, secondary signs can additionally boost curb appeal while aiding navigation onsite. Examples include:

  • Window graphics: Professionally designed window stickers displaying hours, services, products, or contact info
  • Door signs: Hanging signs labelling entrances and key internal spaces
  • Directional signs: Small exterior arrows or walking signs pointing to parking, doors, exits, etc.
  • Sidewalk A-frame signs: Movable signs like menus or daily specials boards

Secondary signs repeat logo, colours, fonts and messaging to strengthen brand recognition. They surround customers with visual reminders that they’ve arrived at your business.


A business’s signs have an oversized effect on brand visibility and community standing. Upgrading to thoughtfully designed customised signs represents an affordable tactic for conveying quality and competence. Proper exterior branding also helps entice customer traffic, simplify navigation, and anchor brand familiarity area-wide. With many budget options now available, local startups can employ custom signs to effectively showcase their identity. 

Their unique tailoring makes customised signs a prudent investment that essentially functions as round-the-clock advertising to expand your marketing initiatives. So, when wanting to increase your exposure or upgrade perceptions, explore custom sign solutions as affordable options to put your best brand image forward for patrons.

Your Gateway to Free Guest Posting with Domain Authority 49

In the ever-evolving digital landscape, platforms that offer a space for individuals and businesses to share their stories are invaluable. emerges as a prominent player in this realm, providing not only a free guest posting service but also boasting a commendable Domain Authority (DA) of 49. This article seeks to delve into the world of, exploring its features, benefits, and the opportunities it presents for content creators and marketers alike.

I. Understanding stands as a user-friendly platform, catering to the increasing demand for high-quality guest posting. The platform's substantial Domain Authority of 49 signifies its credibility and influence in the online space. Domain Authority, a metric developed by Moz, is a key indicator of a website's potential to rank on search engine result pages (SERPs). The high DA of not only enhances the visibility of posted content but also contributes to improved search engine rankings.

II. Features of

  1. Free Guest Posting:

    • distinguishes itself by offering a free guest posting service. This inclusivity eliminates financial barriers, allowing both individuals and businesses to share their perspectives and insights without incurring any costs.
  2. High Domain Authority (DA 49):

    • With a DA of 49, stands out among platforms, indicating its authority and influence in the digital landscape. This makes it an attractive space for content creators seeking heightened visibility and a strong online presence.
  3. User-Friendly Interface:

    • Navigating is a seamless experience thanks to its user-friendly interface. Whether you are an experienced content creator or a novice, the platform's design ensures a smooth and hassle-free submission process.
  4. Diverse Content Categories:

    • To cater to a wide range of interests and industries, offers diverse content categories. Whether your expertise lies in technology, business, health, or lifestyle, there's a suitable category for your content, fostering a dynamic ecosystem for knowledge exchange.
  5. SEO Benefits:

    • Leveraging the high Domain Authority of can significantly impact your website's SEO. Backlinks from authoritative sites play a crucial role in search engine algorithms, and contributing to provides an opportunity to acquire valuable backlinks, ultimately enhancing your website's visibility.

III. The Benefits of Guest Posting on

  1. Enhanced Visibility:

    • Contributing content to a platform with a DA of 49 broadens the audience reach. The content is more likely to be discovered by users actively seeking information in your niche, contributing to increased visibility for your brand or personal identity.
  2. Credibility and Authority:

    • Associating your content with a platform like adds credibility to your work. It signals to your audience and search engines that your content is valued by a reputable site, establishing you as an authority in your field.
  3. Networking Opportunities:

    • Guest posting is not just about publishing content; it's an opportunity to connect with other content creators, businesses, and thought leaders in your industry. provides a platform for networking, potentially leading to collaborations, partnerships, and increased exposure.
  4. SEO Boost:

    • Backlinks from high-authority sites are a powerful SEO tool. By contributing to, you can improve your website's SEO performance, leading to better rankings on search engines and increased organic traffic.

IV. How to Get Started with

  1. Create an Account:

    • To embark on your guest posting journey on, create an account on the platform. This grants you access to the submission process and other features offered by the site.
  2. Choose a Relevant Category:

    • Select the category that aligns with the content you want to share. This ensures your content reaches the right audience and seamlessly integrates into the platform's diverse ecosystem.
  3. Craft Compelling Content:

    • The success of your guest post hinges on the quality of your content. Craft a well-researched, engaging, and informative piece that adds value to readers and reflects positively on your expertise.
  4. Follow Submission Guidelines:

    • Each platform has its set of guidelines for guest submissions. Pay close attention to's guidelines to ensure your content meets the platform's standards, including formatting, word count, and any specific requirements outlined by the site.
  5. Utilize the Author Bio Section:

    • Don't overlook the author bio section when submitting your content. This is an opportunity to introduce yourself to the audience and include relevant links to your website or social media profiles, further enhancing your online presence.

V. Frequently Asked Questions (FAQs):

Q1: Is guest posting on completely free?

Yes, offers a free guest posting service, eliminating any financial barriers for individuals and businesses looking to share their content.

Q2: How can I benefit from the high Domain Authority of

The high Domain Authority of contributes to better search engine rankings and increased visibility. By contributing quality content, you can leverage this authority to enhance your own website's SEO performance.

Q3: Are there specific guidelines for guest submissions on

Yes, has specific guidelines for guest submissions. It is essential to carefully review and adhere to these guidelines, ensuring your content meets the platform's standards.

Q4: Can I include links to my website or social media profiles in the guest post?

Yes, the author bio section in your guest post submission is an opportunity to include relevant links to your website or social media profiles, further enhancing your online presence.

Q5: How can I connect with other content creators on

Guest posting on not only allows you to share your content but also provides a platform for networking. Engage with other contributors, businesses, and thought leaders to explore collaboration opportunities and increase your exposure.

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